LEAD CONTENT CREATOR, Diesel Army

  • Full Time
  • Anywhere

POWER is a leading media and entertainment company in the automotive industry.  At POWER, we fuel automotive dreams.  Cars ignite our passions, create unforgettable moments, and build vibrant communities. Whether you’re behind the wheel or tinkering in the garage, we create stories, events, and videos to entertain and inspire.  We believe in the magic of the automobile and are always on the lookout for the next epic adventure to share.  Learn more at www.powerautomedia.com.

We are looking for a creative, detail-oriented content professional with a true passion for diesel performance to take the reins as Lead Content Creator for Diesel Army Magazine, the premier destination for diesel truck enthusiasts. This role requires a strong understanding of diesel technology, performance upgrades, and the unique lifestyle of diesel truck owners, paired with the storytelling skills to create content that captivates and inspires our audience.

As Lead Content Creator for Diesel Army Magazine you’ll be at the heart of content production, managing everything from articles and social media to event coverage and product reviews. You’ll collaborate with freelance writers, photographers, and an in-house team of creatives to bring stories to life, delivering the high-quality, engaging content that Diesel Army fans expect.

Responsibilities

  • Create and manage all content production—written, visual, and social—for Diesel Army Magazine, ensuring an engaging, authentic voice that resonates with the diesel performance community.
  • Drive content strategy and lead the content calendar, managing features on trucks, industry events, products, and trends that make Diesel Army the go-to source for diesel truck enthusiasts.
  • Collaborate with freelance and in-house contributors to develop content.
  • Attend and cover major diesel events, offering exclusive insights and capturing firsthand stories that keep our audience on the pulse of the industry.
  • Work closely with POWER’s content and leadership teams to align Diesel Army’s content direction with overall business goals and audience interests.

Minimum Qualifications

  • 3+ years of experience in content creation, writing, or editing within the automotive or diesel industry.
  • Expert knowledge of diesel truck performance, upgrades, and the diesel truck culture.
  • Understanding and experience with social media content
  • Photography and video experience

Preferred Qualifications

  • Exceptional storytelling skills with a proven ability to engage, educate, and entertain audiences.
  • Experience managing freelance contributors, content schedules, and multi-channel content projects.
  • Proficiency with creative tools, including WordPress, Photoshop, and basic video editing software.

Job Details: 

  • This full-time position is based in Temecula, California, with flexible hybrid or remote opportunities for high-performing candidates.
  • We determine compensation by looking at market benchmarks and taking into account role, background, skills, and experience to place employees within a fair market range. For this position, the salary range is $45K – $75K annually.
  • We provide a full benefits package, which includes contributions toward medical, dental, and vision insurance, life insurance, an Employee Assistance Program (EAP), as well as paid time off, holidays, and sick leave—all to help support your well-being and work-life balance.
  • Occasional travel is required.
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Author avatar
Gina Jahn